Enjoy our 22 miles of beaches, extensive park system, world-class fishing, historic neighborhoods, family adventures, eclectic museums, vibrant street arts scene, creative coastal cuisine, delicious craft beer and so much more!
It’s time to flip what you know about Florida. Busy beaches and theme parks? That’s further south. We’re talkin’ a different style of sunshine state of mind. Think manatees, not mermaids. More magnolias than palm trees. Less shuffleboard, more surfboards. World class golf greens, and delicious collards. A hot bar scene, and even hotter sandbars. Don’t worry, you’re not flipping out. You’ve just never been to Jacksonville - The Flip Side of Florida.